Domino’s Offers Parmesan Stuffed Crust in $9.99 Deal and Launches Soccer Game
DPZ•Domino’s has added its Parmesan Stuffed Crust to its $9.99 'Best Deal Ever', allowing any pizza with any crust or toppings through July 26. The chain also launched Soccer Shootout, its first in-app game offering Domino’s Rewards members chances to earn bonus points and exclusive discounts.
1. Deal Expansion with Parmesan Crust
Domino’s expanded its $9.99 'Best Deal Ever' by including Parmesan Stuffed Crust at no extra charge for any pizza with any toppings. This promotion runs through July 26 across all domestic and international markets.
2. Introduction of Soccer Shootout Game
The company introduced Soccer Shootout, its first in-app game, through the Domino’s app for Rewards members. Players launch virtual toppings at a moving target to earn bonus loyalty points and exclusive discounts, with the game available through July 19.
3. Potential Sales and Loyalty Impact
Domino’s operates over 22,300 stores worldwide and achieved $20.4 billion in global retail sales over the trailing twelve months. With more than 85% of U.S. orders placed digitally, this value-driven promotion and gamification strategy aims to boost order frequency and deepen customer engagement.
