DoorDash has struck a partnership with Hibbett, Inc. to bring on-demand footwear, apparel and accessories from approximately 1,000 locations across the Southeast and Southwest U.S. Customers can now order top brands such as Nike, Jordan, adidas and New Balance through the DoorDash platform, with items delivered in under an hour. By integrating Hibbett’s inventory into DashPass, DoorDash’s subscription service offering zero delivery fees and reduced service charges, the company further broadens its retail offerings beyond restaurants, convenience stores and groceries.

Leveraging survey data from March 2024, DoorDash reports that half of its users have household incomes below $75,000 and one-third below $50,000, closely mirroring national income distributions. Simultaneously, Morning Consult named DoorDash the fastest-growing brand of 2025 for purchasing intent among Gen X and younger baby boomers—demographics associated with higher average incomes. This dual focus on affordability promotions and expanded appeal among older, wealthier consumers positions DoorDash to capture spending across both arms of the so-called K-shaped economy.

DoorDash’s DashPass membership, priced at $9.99 per month or $96 annually, surpassed its full-year U.S. paid member addition goal by the end of the first nine months of 2025. DashPass members exhibit higher order frequency and retention rates compared with non-subscribers. In Q2 2025, DoorDash reported year-over-year gains in consumer retention across mature U.S. cohorts, underscoring the effectiveness of its subscription model in deepening customer engagement and driving recurring revenue streams.