DoubleVerify Earns MRC Accreditation for TikTok Viewability and 55-Language Verification
DoubleVerify became the first measurement vendor to earn MRC accreditation for TikTok video viewability reporting, covering impressions, viewable impressions and invalid traffic filtration via its DV Pinnacle platform. The company also extended its MRC accreditations to Authentic Attention video metrics and property-level ad verification in 55 languages.
1. MRC Accreditation for TikTok Video Viewability
DoubleVerify achieved Media Rating Council accreditation as the first vendor to certify TikTok video viewability, encompassing total impressions, viewable impressions and sophisticated invalid traffic filtration. These metrics are now available through a dedicated dashboard within its DV Pinnacle platform, enabling advertisers to assess TikTok campaign effectiveness with enhanced confidence.
2. Extended Accreditations Across Key Capabilities
The company expanded its accreditation portfolio to include Authentic Attention video metrics—covering non-viewable and modeled impressions—and property-level ad verification in 55 languages for domain, mobile app and connected TV environments. This extension builds on an established suite of MRC-certified solutions across display, video and CTV.
3. Legacy of Compliance and Transparency
Since earning its first MRC accreditation in February 2013, DoubleVerify has maintained and expanded certifications across pre- and post-bid products. Continued accreditation underlines its commitment to independent validation, measurement accuracy and transparency in the online advertising ecosystem.