DoubleVerify, OpenAI develop brand suitability evaluation pilot for ChatGPT ads
DV•DoubleVerify and OpenAI are launching ad attribution measurement on ChatGPT and piloting brand suitability evaluation at scale without accessing private user conversations. Weight Watchers testing showed ChatGPT’s attributed cost per acquisition was 15.3% below its benchmark during the measured period.
1. Measurement and suitability pilot
DoubleVerify partnered with OpenAI to launch attribution measurement for advertising on ChatGPT, using DV Rockerbox to track return on ad spend across channels. The collaboration also includes a pilot to evaluate brand suitability for ChatGPT ads at scale without accessing private user conversations. Weight Watchers testing showed ChatGPT’s attributed cost per acquisition ran 15.3% below its benchmark during the measured period.
