DoubleVerify APAC media-quality study highlights Southeast Asia AI adoption
DoubleVerify’s 2026 APAC media-quality study flagged heavy Southeast Asia AI adoption, with 77% saying AI tools improve online experiences.
Daily usage is rising, with 35% of consumers using AI tools or platforms several times a day.
Brand adjacency risk remains material: 52% reported a positive impact near high-quality AI content; 42% reported a negative impact near low-quality AI content.
Ad receptivity inside AI platforms looked supportive for monetization, with 61% in Southeast Asia expressing positive views on ads in AI platforms.
The findings point to increased measurement and brand-safety pressure as AI-generated content scales across digital media in Malaysia and the wider region.
DV•
