DoubleVerify Unveils AI Pre-Screen Meta Threads Controls with 30 New Categories
DV•DoubleVerify launched AI-powered pre-screen content controls on Meta Threads to block unsuitable ad placements before bidding and strengthen brand protection. The offering, backed by DV Universal Content Intelligence, refreshes classifications hourly and introduces 30 new avoidance categories such as Youth Entertainment and Gambling to improve campaign performance.
1. Launch of AI-Powered Pre-Screen Controls
DoubleVerify introduced AI-driven pre-screen content controls on Meta Threads feed, enabling advertisers to block unsuitable placements before impressions are transacted. This capability expands the company’s end-to-end media quality solution, complementing existing post-bid measurement with pre-bid prevention.
2. DV Universal Content Intelligence Integration
These controls leverage DV Universal Content Intelligence to analyze video, audio, image and text signals frame by frame. Classifications are refreshed on an hourly basis without manual intervention, ensuring continuous alignment with advertisers’ brand suitability thresholds.
3. Expanded Avoidance Categories and Performance Impact
Advertisers gain access to 30 additional content-level avoidance categories—including Youth Entertainment and Gambling—beyond core brand risk tiers. This granular control is designed to enhance campaign performance, strengthen brand protection and boost advertiser confidence in ad placements.
