Douglas Elliman Names Lena Johnson President to Expand High-End Brokerage
Douglas Elliman has appointed luxury real estate veteran Lena Johnson as President of National Brokerage to lead operations from its New York HQ and strengthen its global high-end market position. She will report to CEO Michael Liebowitz and focus on agent productivity, infrastructure modernization, and expansion in key growth markets.
1. Appointment Details
Lena Johnson has been named President of National Brokerage at Douglas Elliman Realty, reporting to President & CEO Michael S. Liebowitz from the firm’s New York City headquarters.
2. Strategic Mandate
Johnson will lead national operations with directives to elevate agent productivity, modernize brokerage infrastructure, and expand Douglas Elliman’s footprint in key luxury growth markets, positioning the firm as a differentiated, high-touch alternative to larger competitors.
3. Professional Background
Johnson joins from ONE Sotheby’s International Realty, where she served as Chief Marketing Officer, and previously built a 150-person in-house marketing agency at Compass; her senior roles at Vogue spanned sales and marketing across the Americas, France and the UK.