DraftKings becomes exclusive sportsbook and online casino integration sponsor for NHL on Prime Wednesday Night Hockey
DKNG•DraftKings struck an agreement with Prime Video to become the exclusive sportsbook and online casino integration sponsor for NHL on Prime. The rights cover Wednesday Night Hockey during the 2026-27 season, including select Stanley Cup playoff coverage.
1. Sponsorship details
The agreement covers branded integrations during pregame, live action and intermissions, including score clock elements, and targets Canadian viewers. Wednesday Night Hockey coverage starts Sept. 30, 2026, with the Toronto Maple Leafs facing the New York Islanders at 7 p.m. ET. DraftKings operates regulated sportsbook and casino platforms in Ontario and Alberta.
