Duolingo Hits 50M DAUs, $1B Bookings; Aims 100M DAUs by 2028
Duolingo delivered over $1 billion in Q4 bookings with adjusted EBITDA above $300 million while surpassing 50 million daily active users for the first time. The company plans to boost R&D and sales spending, reallocate AI-driven video-call features to its Super tier, and target 100 million DAUs by 2028 through new learning engines.
1. Financial Highlights
In Q4 2025 Duolingo posted over $1 billion in bookings and more than $300 million in adjusted EBITDA while surpassing 50 million daily active users for the first time.
2. Strategic Growth Targets
CEO Luis Von Ahn outlined priorities to improve language teaching through AI, enhance the free user experience and expand into math, music and chess modules to reach 100 million daily active users by 2028.
3. Subscription Monetization Shift
Duolingo will experiment with moving AI video-call features from its Max to Super subscription tier via A/B testing to assess impacts on user engagement and revenue.
4. Guidance and Margin Outlook
The company expects bookings growth to slow and 20% year-over-year DAU growth in 2026 as it increases R&D and marketing spend ahead of revenue, which may compress margins in the near term.