Dutch Bros (BROS) is higher today as the market leans back into the coffee chain’s 2026 growth narrative, with traders positioning ahead of its next earnings report scheduled for May 13, 2026. The stock’s gains come after recent investor focus on management’s outlook for rapid unit growth and mid-single-digit same-shop sales expectations for 2026.

Dutch Bros’ latest outlook sets expectations for 2026 total revenue of about $2.0 billion to $2.03 billion, alongside an aggressive store build plan of roughly 181 new shops. Bulls see expanding unit count and improving scale as the core driver, while bears remain focused on the risk that commodity inputs—especially coffee—stay elevated and cap margin expansion.

The key near-term catalyst is the May 13 earnings report, where investors will look for updates on same-shop sales trends, transaction growth, and whether store-level economics are holding up as the footprint expands. Any changes to full-year guidance, store-opening cadence, or margin commentary around coffee and labor costs could quickly reshape the stock’s momentum.