EA Executes Second Layoff Wave After Battlefield 6’s Record Three-Day 7M Sales
EA cut roles across Criterion, DICE, Ripple Effect and Motive in its second layoff wave this year despite Battlefield 6’s record debut. Battlefield 6 sold 7 million copies in three days, logged 172 million matches and 15 million streaming hours as EA pursues AI-driven cuts ahead of a $55 billion takeover.
1. Layoff Details
EA announced an unspecified number of job cuts across Criterion, DICE, Ripple Effect and Motive Studios, marking the second round of layoffs this year.
2. Battlefield 6 Performance
Battlefield 6 sold over seven million copies in its first three days, registered 172 million online matches, logged 15 million streaming hours and achieved the highest concurrent player count in franchise history.
3. AI Strategy and Acquisition Implications
The layoffs underscore EA’s plan to leverage AI to enhance development efficiency and reduce headcount as it approaches a planned $55 billion acquisition by three investors.
4. Market Reaction
Following the announcement, EA shares rose nearly 1%, reflecting investor approval of cost-cutting measures despite potential morale challenges within key development teams.