eBay to Buy Depop for $1.2B to Expand Resale Fashion Marketplace
DoorDash's Q4 EPS of $0.48 missed forecasts while adjusted EBITDA rose 38% to $780M and total orders jumped 32% to 903M. eBay agreed to acquire Depop from Etsy for $1.2B, expanding its fashion resale footprint and potentially boosting its gross merchandise volume.
1. eBay Agrees to Acquire Depop
eBay has reached an agreement to purchase Depop from Etsy for $1.2 billion in cash. The deal is expected to close in 2026, subject to regulatory approval and standard closing conditions.
2. Strategic Implications
The acquisition broadens eBay’s presence in the fast-growing fashion resale market and aims to attract Gen Z sellers and buyers. eBay expects Depop’s community-driven model to accelerate gross merchandise volume growth and enhance its competitive positioning in fashion.
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