eBay agreed to acquire Depop from Etsy in a $1.2 billion all-cash transaction expected to close in Q2 2026, with board approvals in place and customary regulatory clearances pending. At the end of 2025 Depop reported $1 billion in GMS, 7 million active buyers—90% under age 34—and over 3 million sellers.

In the fourth quarter of 2025, eBay generated $3.0 billion in revenue, up 15% on a reported basis, and achieved GMV of $21.2 billion, a 10% increase. Net income from continuing operations was $525 million, or $1.14 per diluted share, with operating margins of 20.3%, and operating cash flow reached $595 million.

The Depop acquisition aligns with eBay’s consumer-to-consumer strategy, targeting younger demographic engagement and expanding its resale fashion footprint. Depop will retain its brand identity while gaining access to eBay’s payment services, shipping network, buyer protection, and cross-listing capabilities.

For the first quarter of 2026, eBay forecasts adjusted EPS of $1.53 to $1.59 and revenue of $3.00 to $3.05 billion, both above consensus. The company also expanded its livestream shopping service into Germany and Australia and rolled out AI-driven listing and scanning tools for sellers.