Eckrich Launches Andouille Sausage Link with Limited April Rollout and Grilling Campaign
Smithfield’s Eckrich brand launched a national “The Sausage That Takes You Home” grilling campaign with 30-, 15- and 6-second video spots plus social ads to drive grilling-season engagement. Eckrich is debuting its Andouille Smoked Sausage Link in limited April rollout at select Midwest grocers before wider May availability.
1. Grilling Campaign and Media Strategy
Eckrich has introduced the second chapter of its “The Sausage That Takes You Home” initiative, focusing on grilling occasions. The campaign features 30-, 15- and 6-second video spots alongside social ads, audio and display elements to maximize reach across TV, streaming, social and digital platforms throughout the grilling season.
2. Andouille Smoked Sausage Link Rollout
As part of the promotion, Eckrich is releasing a new Andouille Smoked Sausage Link with a smoky, spicy profile. The product hits select Midwest grocery stores in April through limited distribution, with a wider national rollout scheduled for May, expanding Eckrich’s premium smoked sausage lineup.