Edible Garden wins expanded Target fresh herb program for holiday season
EDBL•Supply chain and fulfillment plans
Supply is expected to run through company facilities, contract growers, demand-planning tools and the GreenThumb 2.0 platform.
Holiday-period fulfillment rate topped 98% last Thanksgiving, a key operating metric referenced in the update.
Expanded Target holiday herb program
Edible Garden won an expanded Target fresh herb program covering the Thanksgiving through New Year holiday season.
Ramp aims to capture seasonal demand; planning spans assortment, production, packaging, logistics, merchandising, replenishment.
