eDreams Odigeo partners with BBVA Digital Banks on travel finance in Germany, Italy
BBVA•eDreams Odigeo and BBVA Digital Banks will develop digital travel-finance offerings in Italy and Germany. A German launch begins Sept. 28, 2026, with a campaign offering BBVA customers one free year of Opodo Prime Plus.
1. Partnership launch
The companies plan to develop joint digital travel-finance offerings in Italy and Germany. The Germany launch starts Sept. 28, 2026, with a BBVA customer acquisition campaign offering one free year of Opodo Prime Plus.
2. Customer reach
The partnership expands eDreams’ access to BBVA’s digital banking customer base and is intended to help eDreams scale its travel subscription model in new channels.
