Launch in Italy expands premium hair-care ingredient offering
Eigenmann & Veronelli launched Ashland BiotHAIRapy in Italy, expanding its specialty-ingredient offering for premium hair care formulations.
Portfolio targets high-demand claims in hair aging, supporting brand differentiation in scalp care, density, color retention, strength, growth, environmental protection.
Positions the distributor to capture higher-value innovation cycles as cosmetics makers shift from cosmetic effects to evidence-led, biology-driven concepts.
Applicable across leave-on, rinse-off formats, widening addressable customers and speeding adoption across multiple product categories.
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