e.l.f. Beauty’s Naturium expands Sephora footprint with Mexico launch, Canada rollout
ELF•Assortment and launch activity
The assortment centers on top-selling skincare and body-care products, including Glow Getter body wash, Multi-Peptide Moisturizer and Vitamin C serum.
A Toronto marketing push includes a Sept. 12 consumer activation at The Well to support the Canadian launch.
Sephora expansion across Mexico and Canada
e.l.f. Beauty’s Naturium brand expanded with Sephora, entering Mexico exclusively at Sephora Mexico stores and sephora.com.mx from Sept. 9.
The Canadian rollout broadened to Sephora Canada stores nationwide, extending Naturium’s retail footprint across North America from Sept. 9.
