e.l.f. Beauty’s rhode expands into 19 European countries via Sephora from Sept. 30, 2026
ELF•rhode set for European Sephora rollout
e.l.f. Beauty’s rhode brand is set for a Europe retail rollout with Sephora, starting Sept. 30, 2026, online and in most stores.
The launch expands rhode into 19 new European countries, extending its Sephora footprint beyond the U.S., Canada, and the U.K.
Sephora Europe will stock rhode’s core skincare and color lineup, supported by Sephora-exclusive items for Europe and the U.K.
The move follows e.l.f.’s $1 billion acquisition of rhode in 2025, accelerating international physical distribution.
