Eli Lilly launched 'The Memory Radio Station' at the European Academy of Neurology Congress in Geneva, unveiling a mobile GenAI exhibit across Austria, Germany and Italy to reconstruct fading memories. It highlights that Alzheimer's affected 9.5 million Europeans and may rise to 17.5 million in 2050, using GenAI exhibits to spur action.
Eli Lilly kicked off The Memory Radio Station at the Palexpo in Geneva during the European Academy of Neurology Congress. The travelling installation will visit public spaces in Austria, Germany and Italy, inviting people to share memories, dedicate songs and interact with generative AI displays.
At the heart of the experience, the Synthetic Memories project uses generative AI to transform personal recollections into visual images. Visitors enter a Memory Radio Booth to record stories, review AI-generated illustrations and contribute to a growing living archive as the exhibit moves through Europe.
The campaign underscores the underdiagnosis of Alzheimer's, which impacted 9.5 million Europeans in 2021 and is projected to reach 17.5 million by 2050. Interactive installations and educational materials aim to prompt earlier recognition of memory changes and foster conversations on brain health.
