Else Nutrition Holdings Inc. (BABYF) announced a strategic re-entry into the Canadian market slated for early 2026, expecting to generate approximately CAD500,000 in revenue in the first year following relaunch. The company’s initial 2022 entry via a local distributor produced over CAD1 million in 2023 sales across major national retail chains. After experiencing inventory shortages and reduced marketing spend in late 2024 and early 2025, Else terminated its distributor agreement in July 2025 and shifted to a direct-to-retail model to boost margins and commercial control. In Q3 2025 the company secured approval as a direct vendor with Canada’s largest national retailer and plans to expand into additional major grocers, specialty outlets, and online channels such as Amazon and its own e-commerce platform. Over time management projects Canadian sales to represent 10–15% of U.S. revenues, underscoring Canada’s role as a core growth market.

Else Nutrition (BABYF) appointed Natie Zilberberg as CFO and Corporate Secretary effective January 5, 2026, succeeding Shay Shamir. Zilberberg brings over a decade of finance leadership at high-growth, VC-backed firms including Tomgrow, where he strengthened internal controls, reduced reporting cycles, secured credit facilities and led strategic financial planning. Previously he managed end-to-end finance operations at Salaryo, supporting credit solutions to U.S. SMEs and helping raise tens of millions in equity and debt, and oversaw a US$30 million acquisition and post-transaction restructuring at Lahav Green Mountains. CEO Hamutal Yitzhak highlighted Zilberberg’s track record in building robust financial foundations as a key asset for Else Nutrition’s next growth phase.