Energizer Launches 2032, 2025, 2016 Batteries with Color Alert and Burn Protection
Energizer launched Ultimate Child Shield coin lithium batteries in sizes 2032, 2025 and 2016 featuring Color Alert and bitter coating to prevent esophageal burns if swallowed. The design addresses over 3,500 annual U.S. ingestion incidents by eliminating battery-induced tissue damage.
1. Innovative Child Safety Features
Energizer Ultimate Child Shield coin lithium batteries are offered in sizes 2032, 2025 and 2016, and use a non-toxic bitter coating, Color Alert technology that dyes the mouth blue on contact with saliva, and child-resistant packaging to deter swallowing and signal ingestion events.
2. Response to Rising Ingestion Incidents
The design addresses over 3,500 U.S. coin lithium battery ingestion incidents reported annually, particularly among children ages 0-6, where a lodged 20mm cell can cause esophageal burns in as little as 15 minutes and life-threatening injuries within hours.
3. Market Rollout and Impact on Business
This product line is now available at retailers nationwide, potentially enhancing Energizer’s brand differentiation and driving sales growth in a market where demand for 20mm coin cells has risen nine-fold over the past decade; pricing details have not been disclosed.