Enhanced Group Secures Free Roku Stream for May 24 Inaugural Games
ENHA•Enhanced Group will stream its inaugural Games free on Roku Sports Channel across the U.S., Canada and Mexico on May 24 at 9pm EST/6pm PST, broadcasting from a 2,500-seat venue in Las Vegas. The announcement drove Enhanced Group shares up 20.8% on heightened brand exposure and audience reach.
1. Free Streaming Partnership
Enhanced Group has partnered with Roku to broadcast the inaugural Enhanced Games free on the Roku Sports Channel in the U.S., Canada and Mexico. The live competition will air May 24 at 9pm EST/6pm PST from a custom-built 2,500-seat venue at Resorts World Las Vegas.
2. Event Format and Talent
The Enhanced Games combine approved performance-enhancing protocols under rigorous medical supervision with elite competition across swimming, sprinting and weightlifting. Host Emmanuel Acho and analyst Bryan Johnson will guide viewers through events featuring athletes such as Hafþór Júlíus Björnsson, Ben Proud, Fred Kerley and Hunter Armstrong.
3. Market Reaction and Strategic Impact
Shares of Enhanced Group jumped 20.8% on the streaming announcement, reflecting investor optimism about expanded audience reach and brand exposure. The deal enhances Enhanced Group’s profile in North America and positions the company for potential advertising and sponsorship revenue growth.
