Enhanced Secures $10M ZOOP Partnership for May 24 Enhanced Games to 100M Roku Viewers
ENHA•Enhanced struck a $10 million deal with ZOOP as founding partner and official creator platform for the inaugural Enhanced Games on May 24 in Las Vegas and live-streamed to 100 million Roku households. ZOOP will produce UAE training content with Enhanced athletes and share 80% revenue with creators.
1. Partnership Details
Enhanced has entered a $10 million agreement with ZOOP, naming the social platform as founding partner and official creator platform for the inaugural Enhanced Games on May 24 in Las Vegas.
2. Content Production
ZOOP will deliver live coverage from the Resorts World arena and co-create athlete training content filmed in the UAE, streaming the competition to 100 million Roku households at 9pm EST/6pm PST.
3. Revenue and Creator Model
The ZOOP platform will pay creators 80% of revenue generated and distribute behind-the-scenes footage across its own app and Enhanced’s social channels to deepen fan engagement.
