Enhanced Secures $32M Sponsorships, Exceeds $31M 2026 Sports Revenue Forecast
ENHA•Enhanced secured $32M in sponsorships for its inaugural May 24 Enhanced Games, exceeding its $31M 2026 sports revenue guidance with seven months left to add deals. Primary sponsors include ZOOP ($10M), Rumble, Rezolve AI and Roku, which streamed the event to over 100M homes.
1. Sponsorship Deal Exceeds Guidance
Enhanced secured $32 million in sponsorship agreements for its inaugural May 24 Games, surpassing its full-year 2026 sports revenue guidance of $31 million. This aggregate deal value sets a new revenue baseline with seven months remaining to expand commercial partnerships.
2. Major Partner Agreements
Named founding partner ZOOP committed $10 million to support immersive coverage and content distribution. Other strategic agreements include Rumble as premier distribution channel, Rezolve AI to architect its AI-native telehealth platform, and Roku as North American streaming home.
3. Broad Distribution and Audience Reach
The event streamed free to over 100 million households across the U.S., Canada and Mexico on the Roku Sports Channel, with parallel broadcasts on ZOOP, Rumble, YouTube and X. More than 181 independent creators and prominent streamers covered the Games, amplifying reach and engagement.
4. Future Partnerships and Franchise Growth
With seven months left in 2026, Enhanced plans to renew existing deals, pursue additional sponsors and build momentum toward its second Games. The company aims to leverage scientific transparency and elite competition to solidify its position as a category-defining sports franchise.
