Equativ, Genius Sports partner with StackAdapt on real-time sports moment ad targeting
GENI•Focus on live broadcast engagement
The product targets second-screen environments during live broadcasts, aiming to improve attention and performance by aligning ads with peak fan engagement.
Partnership brings moment-based sports ad targeting to StackAdapt
Equativ partnered with Genius Sports and StackAdapt to enable real-time, moment-based sports ad targeting within StackAdapt’s programmatic buying platform.
The integration uses Genius Sports’ live game data signals with Equativ creative enhancement to trigger dynamic messaging tied to in-game action.
Buyers can activate prepackaged audience deals via curated Deal IDs or use high-impact formats that adapt creative during key game moments.
