Equativ partners with DoubleVerify to add media quality verification to SSP
DV•Equativ entered a strategic integration partnership with DoubleVerify to embed media-quality verification in its SSP, adding pre-bid brand-suitability screening, contextual alignment, attention-based avoidance and viewability optimization.
1. Verification integration
The partnership adds media-quality verification directly to Equativ’s supply-side platform, including pre-bid brand-suitability screening, contextual alignment, attention-based avoidance and viewability optimization. Equativ said the move aims to give buyers, demand-side platforms and publishers tighter inventory controls, cut media waste, lift performance and streamline operations.
2. Transparency push
Equativ cited its TAG “Platinum” status as support for a broader push on supply-chain transparency, trust and accountability.
