Morgan Stanley Raises Equifax Price Target to $244 After 9.2% Q4 Revenue Gain
Morgan Stanley set a $244 price target on Equifax, implying 34.78% upside, after the company reported Q4 EPS of $2.09, 2.5% above consensus. Fourth-quarter revenue rose 9.2% to $1.6 billion, led by 9% Workforce Solutions and 12% USIS growth, while margin pressure and lower-than-expected Q1 EPS guidance could temper near-term performance.
1. Morgan Stanley Sets Bullish Price Target for Equifax
On February 4, 2026, Morgan Stanley analyst Toni Kaplan raised her price target on Equifax Inc. to $244, implying upside of approximately 34.78% from recent trading levels. This recommendation reflects confidence in Equifax’s core credit reporting and analytics business, citing the company’s ability to leverage differentiated data assets in both consumer and commercial markets. The target comes after a period of industry underperformance, during which Equifax shares have fallen 34.7% over the past year—less than the 41.6% decline seen in its peer group—suggesting relative resilience.
2. Q4 2025 Financial Performance Exceeds Estimates
In its fourth quarter of fiscal 2025, Equifax reported earnings per share of $2.09, surpassing the Zacks Consensus Estimate of $2.04 by 2.5%. Quarterly revenues reached $1.6 billion, a 9.2% year-over-year increase and 1.3% above consensus forecasts. Growth was driven by a 9% rise in Workforce Solutions revenues and a 12% increase in USIS segment sales, while international operations contributed a 7% lift. Despite this top-line strength, the company noted margin pressure that weighed on profitability, and its first-quarter EPS guidance fell slightly below street expectations. Equifax ended the quarter with a market capitalization of roughly $22.3 billion and average daily trading volume of 4.8 million shares on the NYSE.
3. Expanded Partnership with Gen Digital Enhances Consumer Solutions
Equifax announced an expansion of its strategic alliance with Gen Digital to integrate Equifax’s differentiated data into Gen’s AI-powered platforms—Norton, Avast, LifeLock and MoneyLion—strengthening identity protection and financial wellness offerings for nearly 500 million users worldwide. Under the agreement, Gen will incorporate credit and fraud data from Equifax to deliver tailored recommendations, while Equifax will deploy Gen’s Engine platform to power personalized financial product suggestions for myEquifax customers in the U.S. Equifax CEO Mark W. Begor emphasized that combining data and AI capabilities will create a more complete financial picture, enabling consumers to make smarter decisions and manage risk more effectively.