Ermenegildo Zegna presents shift from four seasonal collections to eight drops
ZGN•Ermenegildo Zegna is shifting from four seasonal collections to eight product drops. Customers who buy personalized products shop more than 2.5 times as frequently as ready-to-wear-only customers, and made-to-measure orders are delivered in two to five weeks.
1. More frequent product drops
Ermenegildo Zegna is shifting from four seasonal collections to eight product drops, increasing launch frequency with a focus on simpler looks. Customers who buy personalized products shop more than 2.5 times as frequently as customers buying only ready-to-wear products.
2. Made-to-measure deliveries
Made-to-measure products are delivered in two to five weeks through the group's integrated production network, spanning fabric creation to artisanal craftsmanship.
