Estée Lauder partners with Profound to track and boost brand visibility on generative AI platforms

The Estée Lauder Companies entered a global strategic partnership with AI marketing platform Profound to expand AI visibility across its brand portfolio.

The collaboration targets AI-powered product discovery on generative platforms such as ChatGPT and Gemini, aiming to improve brand representation and recommendation accuracy.

Profound tools will be used to operationalize Generative Engine Optimization globally, scaling content optimization across key digital channels.

The program feeds AI representation insights into Estée Lauder’s One Operating Ecosystem to track consumer engagement across emerging AI answer engines.