Estée Lauder Posts RMB2.128 Billion China Q1 Online Sales, Double-Digit Growth
Estée Lauder’s online skin care sales in China reached RMB2.128 billion ($296 million) in Q1, ranking third behind L’Oréal and Lancôme. The company achieved double-digit year-on-year growth while China’s combined beauty category sales rose 3%.
1. Q1 Online Sales in China
Estée Lauder's online skin care sales in China reached RMB2.128 billion ($296 million) in the first quarter, placing it third behind L’Oréal Paris with RMB2.245 billion and Lancôme with RMB2.179 billion.
2. Growth Performance
The company recorded double-digit year-on-year increases across skin care, color cosmetics and perfumes, outperforming the 3% rise in China's overall online beauty market during the same period.
3. Competitive Landscape
L’Oréal Paris saw March online sales climb 15% year-on-year, led by brands like SkinCeuticals, CeraVe and Kiehl’s, while domestic names such as Proya declined 19%, highlighting a shift toward global players.
4. Market Dynamics and Strategy
With skin care online penetration at 77.5% signaling market saturation, Estée Lauder and peers are reallocating marketing budgets offline and emphasizing premium, high-efficacy products to drive future price expansion.