Ethos and Banner Life Expand Final Expense Portfolio to 12 Products with Two New Offerings
Ethos has expanded its partnership with Banner Life to launch two new whole life insurance products—Simplified Issue and Guaranteed Issue—through its technology platform, boosting its final expense suite from ten to twelve offerings. The products will initially roll out via select agencies, extending permanent protection options for families nationwide.
1. Expansion of Partnership and Product Introduction
Ethos and Banner Life have deepened their collaboration to launch two new Ethos-branded whole life insurance offerings—Simplified Issue and Guaranteed Issue—through Ethos’ technology platform in under five months, marking the first permanent protection additions in their final expense segment.
2. Technology-Driven Portfolio Growth
Leveraging Ethos’ digital underwriting and seamless policy issuance, the partnership has expanded the final expense suite from ten to twelve products, reinforcing Ethos’ position as a leading insurtech provider connecting carriers like Banner Life with underserved markets.
3. Distribution Strategy and Consumer Reach
The new whole life products will initially be available via select agencies nationwide, designed to extend affordable permanent coverage options for families and strengthen channel relationships as part of Ethos’ broader plan to democratize life insurance access.