Ethos Rolls Out ChatGPT App Reaching 900M Users with $3M Coverage Estimates
LIFE•Ethos launched a native ChatGPT app giving 900 million weekly users personalized term life estimates within a minute using five questions and no medical exams. The app offers coverage up to $3 million and includes a complimentary will and trust package valued at $898, streamlining distribution into AI assistant workflows.
1. ChatGPT App Launch and Reach
Ethos has introduced the first dedicated life insurance app on ChatGPT, instantly accessible through the ChatGPT app store. By tapping into 900 million weekly active users, Ethos embeds its service directly into a leading AI assistant environment, reducing the need for separate downloads or agent interactions.
2. Instant Estimate Features and Coverage
Users type “@Ethos” in ChatGPT and answer five simple health questions to receive a personalized monthly term life estimate in under a minute without a medical exam or phone call. The app supports coverage amounts up to $3 million and automatically includes a will and trust package valued at $898 in most states.
3. Strategic Distribution and Market Implications
This integration advances Ethos’ digital distribution strategy by meeting customers in AI-native workflows, potentially lowering customer acquisition costs and accelerating policy issuance. By leveraging proprietary underwriting technology and a fully digital process, Ethos aims to convert AI-driven inquiries into issued policies in minutes rather than weeks.
