Ethos has introduced the first dedicated life insurance app on ChatGPT, instantly accessible through the ChatGPT app store. By tapping into 900 million weekly active users, Ethos embeds its service directly into a leading AI assistant environment, reducing the need for separate downloads or agent interactions.

Users type “@Ethos” in ChatGPT and answer five simple health questions to receive a personalized monthly term life estimate in under a minute without a medical exam or phone call. The app supports coverage amounts up to $3 million and automatically includes a will and trust package valued at $898 in most states.

This integration advances Ethos’ digital distribution strategy by meeting customers in AI-native workflows, potentially lowering customer acquisition costs and accelerating policy issuance. By leveraging proprietary underwriting technology and a fully digital process, Ethos aims to convert AI-driven inquiries into issued policies in minutes rather than weeks.