Ethos Unveils Campaign with David Ortiz for 10-Minute Online Life Insurance
Ethos partners with baseball legend David Ortiz for a national campaign highlighting a 10-minute online life insurance application process with no medical exams. The multi-platform effort will air on television and digital channels, using Ortiz’s personal story of loss and survival to motivate coverage among underinsured Americans.
1. Campaign Launch
Ethos announced a partnership with three-time World Series champion David Ortiz to promote life insurance as a family financial essential through a new national campaign. Ortiz’s involvement draws on his personal experiences—surviving a near-death shooting and enduring multiple family losses—to underscore the urgency of coverage.
2. National Outreach Strategy
The campaign will run on television and digital platforms across the U.S., aiming to reach millions of the nearly 100 million American adults who are uninsured or underinsured per a 2025 LIMRA study. Ethos will use targeted messaging to address family financial planning and peace of mind.
3. Platform Advantages
Ethos’s digital-first system allows applicants to secure coverage in minutes without medical exams, redundant paperwork or lengthy phone calls. The streamlined process only requires a few health questions, eliminating traditional underwriting delays.
4. Expected Impact
By leveraging Ortiz’s trusted public image and a simplified application model, Ethos expects to boost policy adoption and accelerate revenue growth. The company intends to convert heightened awareness into measurable increases in new policy subscriptions.