eToro Accelerates AI Rollout, Enables 5,000 Pro Investors to Build 1,000 Apps
eToro CEO Yoni Assia said the firm is now building products 5 to 50 times faster and has opened its platform to 5,000 pro investors to develop 1,000 apps. These apps include AI-driven portfolio insights from investment “titans” and one-click asset swap tools, potentially boosting user engagement and revenue streams.
1. Accelerated AI-Driven Innovation
eToro has ramped up product development speeds, now delivering new features 5 to 50 times faster through AI integration and streamlined workflows. The firm targets completion across savings, insurance, and investment products globally as it constructs its “super app” for financial services.
2. Pro Investor App Ecosystem
The platform now allows 5,000 pro investors to build and publish applications, with 800 already active builders and roughly 1,000 apps in development. This initiative leverages third-party expertise to expand eToro’s offerings without increasing headcount.
3. Flagship AI Apps and Use Cases
Notable apps include “Invest with Titans,” offering AI-driven portfolio commentary modeled on figures like Warren Buffett and Cathie Wood, and swap tools enabling direct asset-to-asset exchanges. The platform also supports custom quantitative trading strategies powered by AI.
4. Implications for Growth and Engagement
By empowering users to innovate, eToro seeks to boost engagement, diversify revenue streams, and strengthen competitive differentiation. Enhanced customization and AI capabilities could drive higher trading volumes and subscription uptake across jurisdictions.