eToro and Peers Unveil AI Chat Advisors and Automated Strategies
ETOR•Over a dozen brokerages, including eToro, accelerated deployment of AI-driven trading tools in H1 2026, adding features like machine-learning chat advisors and one-click strategy builders. These new automated signal generation and algorithmic rebalancing capabilities aim to capture surging retail demand for automated investing.
1. AI Tool Rollout by Brokerages
Starting in early 2026, over a dozen brokerages led by eToro rolled out new AI-powered trading features. Offerings include machine-learning chat assistants for investment guidance, automated signal generation engines, algorithmic portfolio rebalancing and one-click strategy builders designed to streamline user decision-making.
2. Market Adoption and Strategic Impact
Brokerages aim to leverage these tools to boost client engagement and diversify revenue through subscription-based AI services. Early indicators show increased trial usage rates, suggesting that automated features could drive both asset growth and fee-based income for firms expanding their digital investing platforms.
