Etsy to Offload Depop for $1.2B as Q4 Revenues Jump 3.5%
Etsy signed a definitive agreement to sell its Depop app to eBay for $1.2 billion in cash, with Depop posting $1 billion in 2025 GMV and 7 million active buyers. In Q4, revenues rose 3.5% to $881.6 million, lifting full-year sales to $2.88 billion, while EPS reached $0.92.
1. Depop Sale Agreement
Etsy signed a definitive agreement to sell Depop to eBay for $1.2 billion in cash, subject to regulatory approvals and expected to close in Q2 2026.
2. Depop Marketplace Performance
Depop achieved approximately $1 billion in gross merchandise sales in 2025, marking 60% year-on-year growth in the US, and counted 7 million active buyers as of December 31, 2025.
3. Q4 and Full-Year Financial Results
In the fourth quarter, Etsy reported revenues of $881.6 million, up 3.5% year-over-year, and EPS of $0.92; full-year revenues rose 2.7% to $2.88 billion while net income declined to $162.98 million from $303.28 million.
4. Allocation of Sale Proceeds
Etsy plans to deploy Depop sale proceeds toward general corporate purposes, bolster its share buyback program and fund investments in its core marketplace business.