Etsy to Sell Depop for $1.2 B, Exiting $1 B GMV Platform
Etsy has agreed to sell its Depop marketplace to eBay for $1.2 billion in cash, divesting a platform that generated roughly $1 billion in gross merchandise volume in 2025. Depop’s 7 million active buyers—90% under age 34—will transition off Etsy’s ecosystem, reshaping its growth profile.
1. Transaction Details
Etsy has entered into a binding agreement to sell Depop to eBay for $1.2 billion in cash. The deal transfers ownership of Depop immediately upon closing, with customary conditions and regulatory approvals expected in the coming months.
2. Depop Performance Under Etsy
In 2025, Depop generated approximately $1 billion in gross merchandise volume and grew its user base to 7 million active buyers, 90% of whom are under age 34. The platform focused on secondhand fashion and niche private-label apparel, driving strong engagement among Gen Z and Millennial shoppers.
3. Strategic Implications for Etsy
Divesting Depop refocuses Etsy on its core handcrafted and vintage goods marketplace while bolstering its cash reserves by $1.2 billion. The proceeds could fund technology investments, marketing initiatives or strategic acquisitions, but removes direct exposure to Depop’s fast-growing recommerce segment.