EU Proposes Google Data Sharing Under DMA and Pentagon Talks for Gemini AI
European Commission proposes requiring Google to share ranking, query, click and view data with rival search engines under the Digital Markets Act by July 27. Alphabet is in talks with the Pentagon to deploy its Gemini AI in classified defense applications, potentially expanding its role in sensitive government contracts.
1. EU Digital Markets Act Proposal
The European Commission’s preliminary findings outline obligations for Google to grant access to core search data—ranking, query, click and view metrics—to rival engines. The move aims to enable competitors to optimize their services and challenge Google’s market lead, with a final decision slated for July 27 and stakeholder feedback under review.
2. Pentagon Negotiations for Gemini AI
Alphabet is exploring an agreement to supply its Gemini AI models for classified Pentagon operations, marking a potential shift from non-sensitive engagements to defense contracts. This development underscores growing competition in government AI procurement, with OpenAI already holding defense deals and Alphabet seeking safeguards against bulk surveillance or autonomous weaponisation.
3. Company Response and Outlook
Google has warned that mandated data sharing could jeopardize user privacy and security, even as it endures EU probes into search and app store practices and past fines totaling 9.5 billion euros. The defined feedback period ahead of the July 27 deadline sets a clear investor timeline for regulatory clarity and potential adjustments to the proposal.