EU welcomes Coca-Cola, Nestlé and Danone commitments to modify plastic bottle recycling claims
KO•The European Commission welcomed commitments by Coca-Cola, Nestlé and Danone to clarify recycling claims on plastic bottle labels and ensure marketing does not mislead consumers about environmental benefits.
1. Label commitments
The companies committed to replace claims such as “I am a bottle made from 100% recycled plastic” with “This bottle is 100% recycled Excluding cap and label” to make information about recyclability and composition factually clear. They also committed to ensure labels and marketing do not create a misleading impression about the environmental benefits of plastic bottles.
