European Wax Center Rolls Out $25 SPF 50 Sunscreen Spray with Hair Growth Minimizer
European Wax Center launched EWC SLOW Lightweight SPF 50 Sunscreen Spray, offering broad-spectrum UVA/UVB protection with narcissus extract to reduce hair thickness and coconut water for hydration. Priced at $25 and water-resistant for 80 minutes, the spray is now sold online and at 1,000 locations nationwide.
1. Product Launch
European Wax Center has introduced EWC SLOW Lightweight SPF 50 Sunscreen Spray, a non-aerosol continuous mist delivering broad-spectrum UVA/UVB protection. The launch marks the company’s latest expansion of its proprietary take-home product portfolio beyond waxing services.
2. Key Ingredients and Benefits
Formulated with avobenzone 3%, homosalate 10%, and octisalate 5%, the spray protects against harmful rays while narcissus bulb extract works to visibly reduce hair thickness. Additional ingredients such as coconut water and rice bran oil hydrate skin without leaving a greasy residue.
3. Pricing and Availability
The new sunscreen spray retails at $25 per bottle and offers water resistance for up to 80 minutes. It is available for purchase on waxcenter.com and at over 1,000 European Wax Center locations nationwide.
4. Business Impact
This product addition could drive incremental retail revenue and enhance guest loyalty through a complementary skincare solution. By leveraging its franchise network and digital channels, European Wax Center aims to boost take-home sales alongside its core waxing services.