Expedia Group partners with Redion in first travel insurance advertising deal
EXPE•Expedia Group announces first dedicated travel protection advertising partnership
- Expedia Group entered a multi-year advertising collaboration with travel insurer Redion, creating its first dedicated travel protection advertising partnership.
- The deal opens a new advertiser category for Expedia Group Advertising as it expands beyond core travel suppliers into adjacent consumer and financial services.
- Redion has provided travel protection to Expedia Group customers for more than 15 years under prior brands, including Europ Assistance and Generali Global Assistance.
- Co-branded editorial, on-platform experiences and targeted activations begin rolling out across Expedia brands in Q3 2026.
