FanDuel Appoints Erin Andrews as Responsible Gaming Ambassador for 17M Customers
FanDuel named Erin Andrews as its new Responsible Gaming Ambassador to produce social posts and short-form videos for its Play With A Plan program. Andrews will join ambassadors like Craig Carton and Randy Livingston to extend responsible gaming education across FanDuel’s 17 million customers and 25 retail locations.
1. Partnership Announcement
FanDuel has appointed sports broadcaster Erin Andrews as its newest Responsible Gaming Ambassador. Andrews will create social media posts and short-form video content to promote safe betting practices under the Play With A Plan initiative.
2. Ambassador Program Details
Andrews joins a lineup of ambassadors including radio host Craig Carton, former NBA player Randy Livingston and activist Anita Ondine Smith. The program leverages their unique experiences to deliver educational campaigns and seasonal fan engagement on multiple channels.
3. Program Scale and Metrics
Play With A Plan provides customers with tools and resources to set limits and manage play. FanDuel reaches approximately 17 million customers and operates 25 retail locations across all 50 states, under parent company Flutter Entertainment.