Instacart and Fareway have launched a collaboration to power Fareway’s updated e-commerce presence, integrating Fareway’s 143 Midwest stores into the Instacart Marketplace. Customers can now place orders for pickup without any price markups, combining Fareway’s in-store value with digital convenience.

The deployment uses Storefront Pro, Instacart’s enterprise commerce platform, which unifies web, app, and in-store experiences. Built-in AI search, integrated fulfillment tools, and the Carrot Ads retail media solution enhance product discovery, operational efficiency, and incremental revenue.

By offering thousands of fresh meat, produce, pantry, and household items online, Fareway aims to expand its customer base and strengthen loyalty among existing shoppers. The partnership is designed to accelerate online sales growth and reinforce Fareway’s market competitiveness in digital grocery.