Fast Track Group partners with Sony Music Entertainment Malaysia on co-branded artist growth platforms

Fast Track Group said it entered into two co-branded partnership agreements with Sony Music Entertainment Malaysia to build artist-growth platforms in Southeast Asia.

The deals cover a Global Digital Content Platform and an offline regional live circuit branded LAUNCHPAD.

Fast Track said it will act as lead operator and paymaster, with 100% intellectual property ownership of developed content and 90% of net profits.

LAUNCHPAD was launched publicly in Kuala Lumpur and is planned as a recurring multi-city tour at least twice a year.