According to data from Cox Automotive, Ford’s F-150 Lightning surged past Tesla’s Cybertruck to claim the title of best-selling electric pickup truck in North America for 2025. While Tesla’s Cybertruck sales plunged 48% year-over-year to 20,237 units, Ford’s combination of mainstream pricing, extensive dealer network and steady production allowed the F-150 Lightning to maintain sales of roughly 25,000 units during the same period. The shift underscores growing consumer preference for a familiar truck platform backed by established service infrastructure, and positions Ford to capture further share as EV adoption continues to expand beyond early adopters.

On Thursday, the Federal Deposit Insurance Corporation approved Ford Motor Company’s application for deposit insurance, paving the way for the automaker to establish its own industrial bank. Once operational, Ford’s industrial bank will be authorized to accept deposits, make commercial and consumer loans, and offer leasing services directly to customers and dealers. This strategic move follows similar approval granted to General Motors and aims to deepen Ford’s financing arm—Ford Credit—by reducing dependency on third-party banks, potentially boosting lending margins and providing a more integrated ownership experience for customers.