Ferrari Debuts €550,000 Five-Seat EV With 1,000+ Horsepower
RACE•Ferrari unveiled its first fully electric five-seat model, the Luce, priced at €550,000 ($640,000), delivering over 1,000 horsepower and accelerating to 100 km/h in 2.5 seconds with a top speed above 310 km/h. The launch tests Ferrari’s strategy of limited supply and premium pricing while extending beyond its combustion-engine offerings.
1. Model Specifications
The Ferrari Luce is a five-seat fully electric grand tourer priced at €550,000 ($640,000). It delivers just over 1,000 horsepower, accelerates from 0 to 100 km/h in 2.5 seconds and reaches a top speed exceeding 310 km/h, surpassing Ferrari’s V12-powered Purosangue SUV in straight-line performance.
2. Strategic Context
Ferrari’s 2030 plan initially targeted 40% fully electric models but was revised to 20%, maintaining a stronger focus on combustion-engine and hybrid offerings. The Luce serves as a key test of balancing electric innovation with the brand’s long-standing heritage and investor expectations after prior long-term targets disappointed the market.
3. Brand Exclusivity
The Luce’s €550,000 price and limited allocation reinforce Ferrari’s scarcity-driven model, using waiting lists and disciplined volume management to protect margins and residual values. CEO Benedetto Vigna emphasizes that exclusivity will not be sacrificed to boost sales volumes even as the company expands its powertrain mix.
4. Competitive Landscape
Luxury rivals have postponed EV launches, highlighting challenges in persuading supercar buyers to forgo engine noise and tactile feedback. Ferrari’s ability to preserve emotional appeal and value retention in an all-electric package will influence the broader ultra-luxury segment’s electrification path.
