Ferrari Debuts €550,000 Luce EV with 1,000hp and 500km Range
AAPL•Ferrari unveiled the Luce, its first fully electric five-seat model priced at €550,000 with over 1,000hp, 0–62mph in 2.5 seconds, top speed above 310kph and range over 500km. Developed with former Apple design chief Jony Ive for Q4 2026 deliveries, it tests Ferrari’s strategy of limited supply while targeting 20% EVs by 2030.
1. Ferrari’s First Five-Seat EV
Ferrari has introduced the Luce as its inaugural fully electric model featuring a five-seat layout, marking a departure from the brand’s traditional two- and four-seat sports cars. Priced at €550,000, the Luce expands Ferrari’s customer base to affluent families seeking high-performance luxury EVs.
2. Technical Specifications and Performance
The Luce delivers over 1,000 horsepower via four individual wheel motors, accelerates from 0 to 62mph in 2.5 seconds, achieves a top speed exceeding 310kph, and offers a driving range above 500km. Its interior blends traditional Ferrari leather and anodized aluminium surfaces with selective physical controls, differentiating it from all-touchscreen rivals.
3. Strategic Implications and Market Outlook
This launch evaluates Ferrari’s plan to balance exclusivity with electrification, following a revision of its 2030 roadmap to feature EVs in just 20% of production. By limiting supply and maintaining high pricing, Ferrari aims to preserve residual values and brand allure while testing demand in markets like China.
