Ferrari Marketing Chief Departs After Luce EV Sparks 8% Share Plunge
AAPL•Ferrari marketing chief Enrico Galliera, after 16 years, is stepping down following the negatively received Luce EV launch that spurred an 8% share slump. On July 1, ex-BMW Italy chief Massimiliano Di Silvestre will assume the role and report to CEO Benedetto Vigna to rebuild model confidence.
1. Leadership Change
Ferrari announced that Enrico Galliera, its chief marketing and commercial officer for over 16 years, will step down on July 1. He will be succeeded by Massimiliano Di Silvestre, who will report directly to CEO Benedetto Vigna.
2. Luce EV Reception
The departure follows the June reveal of Ferrari’s Luce, the company’s first fully electric model, whose edgeless styling drew swift criticism from brand enthusiasts and former executives.
3. Stock Reaction
Ferrari shares plunged more than 8% in a single session after the Luce debut, reflecting investor concerns over the EV’s departure from traditional design and potential impact on demand.
4. Successor Profile
Massimiliano Di Silvestre brings over two decades of premium car marketing experience, having led BMW Italy since 2019, and faces the challenge of regaining confidence in Ferrari’s electric offering.
