Ferrari Pushes Clients to Buy $600K Luce EV for Exclusive Model Access
RACE•Ferrari is incentivizing its high-end clientele to purchase the nearly $600,000 Luce EV by linking EV purchases to eligibility for future limited-run models. Buyers have been told owning a Luce maintains top-client status and unlocks access to upcoming 12Cilindri and manual GTO variants.
1. Ferrari Client Incentive Program
Ferrari’s direct-to-client model now requires high-net-worth buyers to add the Luce EV, priced near $600,000, to their portfolios in order to maintain prime placement on the brand’s customer roster.
2. Luce EV Pricing and Polarizing Design
The Luce EV’s styling has divided collectors, yet its mid-six-figure cost is positioned as an entry point into Ferrari’s electrified lineup and a necessary step for serious clients.
3. Access to Future Limited-Run Models
Ownership of the Luce EV is reported as a prerequisite for ordering the forthcoming 12Cilindri naturally aspirated coupe and a manual-transmission GTO, each projected to appreciate substantially upon delivery.
4. Implications for Brand Loyalty and Valuation
By leveraging high-value EV purchases to secure future allocations, Ferrari reinforces its exclusivity ethos, potentially raising long-term average selling price and strengthening client retention.
